Wednesday, 14 September 2011

Meet iMA Practitioner Brenda Hale



I am proud of being an accredited executive coach, hugely experienced in the Project profession, deeply immersed in the latest thinking on NeuroScience and all the advantages it can bring to people, teams and organisations. Comfortable working with complexity and theory I am known for the passion and belief I bring to developing peoples’ ability to accelerate their performance and achieve the best they are capable of. I do my best to approach everyone with the sentiment that I hold as my guiding principle “I’ve never met anyone who wants to do a bad job”.
Constantly looking for how to help organisations and teams engage their people and increase performance, my objective is to support people to feel connected and consequently be more successful. I have found over many years of working in this field that so many processes offer great insights only to disappoint, precisely because they are overly complex and never get translated into action. Approaching iMA with scepticism and asking if it is not too simple, I have been delighted to see how the simplicity encourages people to adopt the thinking, adapt the way they are behaving, invite others to join them and feel more in control of not just their work but their lives.
In a hugely enjoyable and successful career I have managed many large projects and programmes in the IT industry and led the Community of Practise for project and programme managers in Syntegra. I am now delighted to be working with a Project Consortium of specialist consultancies and industry expert project professionals who are asking the question, “Is your Organisation fit for your projects?”. We can see how iMA fits in providing a fast, effective, proven mechanism for engaging everyone in a team. Since engaged people are the greatest indicator of project success we have become strong supporters. This consortium is now working with Kingston University to create a brand new MSc in “Organisational Project Management”.




Frequently asked to write articles and give presentations, I recently received feedback from an event for Fujitsu that “she really has a good grasp on the unique leadership challenges in the Project and Programme Management space and can offer much more than your average leadership guru”.
I work closely with Prof Paul Brown on a number of initiatives designed to find ways to utilise the latest NeuroScience for the benefit of leaders. James Knight and I are excited about the number of opportunities we can see to utilise my experience of this field to develop further this fascinatingly useful language of iMA.
Current/recent clients include CEO’s, Directors, Vice Presidents, Senior Managers, Project Leaders and various teams in such organisations as APM, BT, Communisis, Composite, County Council, CSA, ENRC, Merrill Lynch, Network Rail, PA, NHS, Visa.
BA Hons English, MSc Gestalt Psychotherapy, Supervisor of Coaches and Consultants qualification, APECS accredited Executive Coach.

Brenda Hale
0784 1141624
brenda.hales@btinternet.com






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