I have had the good fortune of working with highly talented and committed professionals from all over the world that have one thing in common. A burning desire to help people become better at what they are doing and a belief that iMA can help them to connect with others at every level of their lives.
“Your brand is human. Love it. Nurture it. Let it breathe. Treat it like your soul mate. Quite simply - it’s your greatest business asset.”
Created and built by human energy into an energy source of its own, with its own heart and pulse, your brand is driven by passions and purpose and guided by values to which it gives a voice. It can start and influence global conversations. It can create, lead and participate in communities and tribes, build strong teams, leave behind (digital) footprints. It could do all of this whilst ‘making a difference for good’ in our world.
Trouble is, just like humans, brands can lose their way - or fall at the first hurdle - or not even get off the starting block. No ‘mojo’.
Focus, guidance, motivation, teaching, coaxing, applauding, rewarding... it responds well and flourishes with all this kind of attention. It deserves it. After all, your brand is what connects your business emotionally with your customers and influences their buying decisions. At every touch point your brand is giving off signals - words, tone, visual clues, consistency, authenticity, congruency. Your customers are picking up on these and talking about you through the power of social media and impacting on your credibility and reputation. So before your brand reaches a crisis point and needs CPR, perhaps a small preventative check up may be in order. A Brand Pulse Check.
I am a Brand and Story Specialist and Founder and Editor of iMojo - Brilliant Brands begin with you! In my former life I have created and run a successful Marketing & Design Agency for 25 years. Today I focus on my experience and skill set that gives me the greatest buzz and delivers my own passion and purpose - helping other entrepreneurs to ignite their brilliance in a digital world.
Combined with the art and power of storytelling, I use iMA in my 1-1 coaching and workshops. Mostly, I teach the iMA to business teams so they can quickly and easily learn to communicate more effectively with each other and to deliver the brand message and brilliance of the company accurately and with impact to the outside world.
Ruth Edwards LLB
imojo@me.com
www.imojo.uk.com
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